We’ve all tried to be celebrities on social media live streams. Although the content may be phenomenal, chances are that your colleagues have provided some input to improve from our live stream mistakes. If they haven’t, they’d probably bring up audio, camera movement, and lighting as their biggest issues with your video. Getting the right equipment is vital to ensuring your viewers return and above all else, that they stay engaged in your videos. Below I’ve described the issues the average social media user faces and provide some solutions.
Bad quality audio
If you had the choice between hearing a muffled speech and clear-cut dialogue, which would you pick? The latter, I hope. As it turns out, your smartphone (or GoPro) is not professional enough to put aside background noise. As such, you need a microphone that can drown out the sound of dogs barking or performance cars driving by your home.
An option to consider is the RODE VideoMicro. This microphone is meant to be easy to connect to a smartphone or GoPro with the Rode TRS to TRRS Patch Cable. Apart from looking great and being easy to carry around, the VideoMic captures sound well while reducing background noise.
Many devices don’t come with stabilizing features when filming videos. The result of this is subpar film that can make a viewer feel nauseous or unable to focus on anything you point at.
A gimbal is a good option for those who want to walk around with their smartphone or GoPro. It stabilizes footage and makes it look like high quality video. If you were to use this as you give a tour of a home or do a walk around of a car, your viewer will be better able to look deeply at the details in the video. A product to consider is the DJI OSMO by the makers of the popular DJI drones. Here’s a video review of the Osmo by EverythingApplePro:
Alternatively, you may want to look for a smartphone tripod. Tripods are ideal for scenarios where two people are giving a presentation and can set a smartphone down on a table to film it. They are also much more affordable but serve different purposes.
Not enough lighting
We also need to accept that the lighting we have at our filming locations may not always be enough to reduce shadows. To do so, we want to add more light. Neewer is a great option to be able to provide strong lighting when necessary. However, chances are that if you come across improper lighting, you might be able to use something you already own to improve the stream. Lamps, for example, can help you out tremendously.
Ultimately, these tools will allow you to step up your video quality and may help increase viewership. Regardless of the tools you use, don’t neglect the video content. Always seek feedback on what your audience would like to hear in the next video. Then, experiment to find the best practices. If done correctly, you’ll avoid these common live streaming mistakes. Good luck!